Top 5 persuasion tactics for a leader

July 4, 2012

 

Persuasiveness is one of the most important skills that any leader can develop since it comes in handy in numerous situations. Whether it is at work, home pr social life, the ability to effectively wield the power of persuasion and influence others can be very instrumental in achieving goals. What’s more, learning some of the tricks of persuasion is also important since it let you be able to recognize them whenever someone else tries to use them on you. Below are the top 5 persuasion tactics leader ought to use today.

1) Framing

Simply put, framing is a way if altering how we categorize, associate, sort and ultimately give meaning to objects, evens and behaviors. This tactic is frequently used to great effect by skillful politicians. For example, both sides use positive words like “pro-choice” and “pro-life” in the abortion debate to give their arguments a better connotation than “anti-” which is considered negative.
When framing a persuasive argument, words that conjure negative, positive and neutral images in the audience’s minds should be used. A fine example is saying “Cult leader’s compound surrounded by FBI” and “Christian gathering of full of women and children raided by FBI.” While both statements may actually be accurate, the words chosen for each statement change the meaning that the person gives to objective events.

2) Mirroring

This age-long practice involves mimicking the body language and movements of the people or person being persuaded. By acting the same way as the person listening to your argument, it is very is to create a sense of empathy. Hand gestures, head movements, leaning away or forward can all be mirrored to great effect. People make these movements subconsciously and it not easy to notice it when someone mimics them. The mirroring technique is also commonly called “the chameleon effect.”

3) Fluid speech

When talking, most people use little interjections such as “like” “I mean” or “Ummh.” While these are useful conversation fillers that come in handy when we are not sure of what to say or respond to a question, they have this unintended effect of creating an impression of low confidence thus reducing the persuasive power of any argument. If you project confidence with your speech, it becomes very easy for other people to believe what you are saying.

4) Take advantage of herd behavior

Human beings constantly observe the actions of those around them in a bid to determine their actions and improve their chances of acceptance. You should therefore aim to be the person whom others observe and try to emulate – someone with authority. The most effective way of achieving this is to exhibit other strong leadership qualities. Be more confident and charming and your opinion will start carrying more eight. In case the group you are dealing with is unlikely to regard you as their leader, you can still effectively. Take advantage of herd behavior by praising a leader that the group admires. This way, positive thoughts about you and your opinions are triggered in their minds.

5) Reciprocation

Most people feel compelled to return the favor when someone does something for them. If you want to persuade people to do something, why not start by doing something for them? It really matters little when you do it; the most important thing is to ensure that your relationship with them is complemented.

Using these principles of persuasion effectively can help accomplish your goals by creating a maintaining a healthy rapport with other people.


Category: Leadership

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